About Us

About Burley SEO

Welcome to Burley SEO! My name is Kayden Burley, and I specialize in helping home service businesses grow by creating customized digital marketing strategies that drive leads and make the most of your marketing budget. From roofing and renovations to HVAC and plumbing, I’ve worked with a wide range of Alberta-based businesses, helping them thrive in the competitive digital landscape.

Who I Am

Burley SEO isn’t a large agency with dozens of faceless team members. It’s a small, dedicated business run by me, Kayden Burley—a digital marketer passionate about helping businesses like yours succeed. My primary focus is on home service companies, including industries like roofing, decks, renovations, and more.

Based in Calgary, Alberta—a province deeply rooted in hard work and blue-collar industries—I have a unique understanding of the challenges and opportunities small businesses face. I know how to create and execute marketing campaigns that maximize your return on investment, driving more leads and helping your business grow.

At Burley SEO, my mission is simple: to help hardworking businesses like yours harness the power of digital marketing to reach more customers and generate more sales.

My Story

The inspiration for Burley SEO started close to home. My dad, a carpenter, has spent his career building and installing cabinets with skill and dedication. Growing up, I watched him work tirelessly, taking pride in his craft and delivering high-quality work to his clients.

As I delved into digital marketing, I began noticing a recurring challenge: many small businesses and tradespeople, like those my dad worked alongside, were being left behind in the digital age. Their websites often weren’t optimized for search engines, their designs didn’t convert visitors into leads, and they missed opportunities to leverage tools like remarketing campaigns or local SEO to grow their businesses.

That’s when I realized I could make a difference. I founded Burley SEO with the goal of helping businesses like these thrive online—whether it’s generating leads for a roofing company or expanding a renovation company’s client base.

The name “Burley” is not just a word; it’s my family name. It’s a tribute to my dad, a hardworking carpenter, and to workers like him, whose strength and dedication are at the heart of so many businesses. The word burly also means “strong,” and I strive to bring that same strength and resilience to the digital strategies I create for my clients.

Why I Do What I Do

For me, the most rewarding part of this work isn’t just the numbers—it’s seeing the satisfaction on a small business owner’s face when their phone starts ringing more, their schedule fills up, and they feel the relief of knowing their business is thriving.

I love helping businesses take control of their marketing and achieve real, measurable growth. Whether it’s improving their website’s design to convert more visitors, launching an effective SEO campaign to rank higher in Google, or running a targeted PPC campaign to drive immediate leads, I’m here to help you succeed.

My Approach

At Burley SEO, everything starts with understanding your business. I take the time to learn about your goals, your target audience, and the unique challenges of your industry. This allows me to create a marketing strategy that’s tailored to your specific needs.

Web Design with SEO Built In

Your website is the foundation of your online presence, and it needs to do more than just look good. At Burley SEO, every website we design is created with SEO baked in from the start. We focus on crafting user-friendly, visually appealing websites that are also optimized to rank high on Google.

When I build a website, I’m not just thinking about how it looks today—I’m thinking about how it can rank first in search results in the future. That’s why every site we create is written and designed with search engine optimization in mind. I believe there’s no point in building a website without the intention of helping it become a powerful lead-generation tool.

Maximizing Your Marketing Budget

Every dollar you spend on marketing should work for you. That’s why I use data and analytics to track every aspect of your campaigns, ensuring your budget is spent on strategies that deliver the best results. Whether it’s PPC advertising, remarketing campaigns, or local SEO, I focus on maximizing your return on investment.

When I build a website, I’m not just thinking about how it looks today—I’m thinking about how it can rank first in search results in the future. That’s why every site we create is written and designed with search engine optimization in mind. I believe there’s no point in building a website without the intention of helping it become a powerful lead-generation tool.

Ongoing Support and Optimization

Digital marketing isn’t a one-and-done effort. I continually monitor and optimize your campaigns, ensuring you’re always ahead of the competition and adapting to changes in the market.

Let’s Build Your Business Together

At Burley SEO, my goal is simple: to help hardworking business owners like you thrive. Whether you’re looking to increase your leads, improve your website, or grow your online presence, I’m here to help.

Let’s work together to create a digital marketing strategy that delivers real results. Contact me today to get started—because your business deserves the strength and dedication of Burley SEO.

Explore The Industries We Work With

Home Remodeling

We strengthen the online presence of home renovation companies, boosting traffic and generating more leads with customized digital marketing strategies.

Plumbing

Our specialized SEO services help plumbing businesses improve search rankings, attract more local customers, and increase service calls.

Roofing

We specialize in optimizing roofing company websites to enhance visibility, attract high-quality leads, and expand their customer base.

HVAC

Our tailored digital marketing solutions for HVAC companies help them stand out in competitive markets and attract more clients.

Digital Marketing Services For Your Home Service Business

Boost Your Online Visibility With Local SEO

Optimize your home service business for local searches. Build strong brand recognition in your area and outshine local competitors.

Services Include:

  • Google Business Profile optimization
  • Local keyword research
  • On-page and off-page SEO strategies

Build Your Brand With Custom Website Design

Web design services for lead-focused websites. Mobile-optimized, user-friendly designs that engage visitors and drive conversions.

Services Include:

  • Custom website design
  • Mobile optimization
  • User experience enhancement

Drive More Leads With PPC Advertising

PPC campaigns for immediate results. Targeted ads on search engines and social media, attracting high-quality leads and enhancing ROI.

Services Include:

  • Keyword research and ad creation
  • PPC campaign management
  • Detailed performance tracking